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Instagram Analytics

Social performance

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Live data
Key metrics — lifetime
Brentwood launch effect
Before vs. after Brentwood opened
Average weekly performance pre-launch vs. post-launch (Apr 8, 2026)
Analyst read
What the numbers actually mean for the business.
Weekly reach — all time
Weekly accounts reached
Orange bars = post-launch weeks (Apr 8, 2026 →). Warm gray = pre-launch.
Weekly video views
Weekly video views — since Aug 2025
Blue = pre-launch · Orange = post-launch. Views tracking began Aug 18, 2025.
Content Intelligence

What is actually driving performance?

Launch urgency, social proof, and local relevance outperform generic food content by 4–6×. Format matters less than message.

Format scorecard
Format comparison
Avg. views by format
Average video views per post, by type.
Avg. engagement rate by format
Likes + comments + shares + saves ÷ reach.
Top performers
By views
By saves
By engagement rate
Strategic recommendations
Post Library

Every post. Every metric.

Search, sort, and click any row to see the full performance breakdown.

Caption Format Published Views ↕ Reach ↕ ER % ↕ Saves ↕ Shares ↕ Follows ↕
Audience Intelligence

Who the channel is reaching.

Strongly female, millennial/Gen X, hyper-local — exactly the Brentwood and Westlake demo most likely to convert from social discovery into dine-in, takeout, and marketplace trips.

Top cities
Audience concentration by city.
Age & gender breakdown
Orange = women · Blue = men
What this means
Strategic read on the audience profile.
Data Upload

Add new exports without rebuilding.

Upload weekly metric CSVs or post-performance CSVs. The dashboard maps common columns automatically and refreshes in-browser.

Drop or select CSV exports

KPI Tracker (Charts – Summary tab) → extracts paid performance for the week shown in H2
Instagram weekly CSV → columns: week/date, reach, follows, clicks, interactions, visits, views
Post CSV → columns: description, publish time, type, views, reach, likes, comments, saves

Current data snapshot
Upload rules

Rows are appended and deduplicated by week date. KPI tracker weeks overwrite if the same week is re-uploaded. All data persists in localStorage — reset returns to the embedded source.