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OLO DataSample data
Who's on the list & how it's growing
Everyone in the database, and the sign-up groups we can market to directly. "Sign-ups" opted in to Email or SMS.
List growth
Number of guests in each group, week by week
Value by sign-up group
How each group compares this week
Opt-in share over time
Is sign-up growth outpacing database growth?
What each guest is worth
Frequency, order size & yearly value
A guest's expected yearly spend is exactly orders per guest × average order size. The three cards below track each piece over time and by group, so you can see which lever is moving.
How the value adds up
Everyone · this week
Orders per guest, over time
Average orders per guest in the last 12 months · by group, week by week
Orders per guest, this week
Change vs the prior week, and how each group compares with everyone
Average order size, over time
Average check · by group, week by week
Average order size, this week
Change vs the prior week, and how each group compares with everyone
Expected yearly spend, over time
Per guest, next 12 months · by group, week by week
Expected yearly spend, this week
Change vs the prior week, and how each group compares with everyone
Opted-in guests come back more often
Share of each group that returned, is still ordering after a month, and became regulars · this week
Coming back, this week
How many guests return, how many become regulars, and how many are still ordering a month in
Email
Email performance
Orders and revenue attributed to email, counted in the 7 days after a guest opened one. Automations are the always-on series (Welcome, Lapsed); campaigns are the one-off sends.
Automation orders by week
Orders and revenue within 7 days of an open, per weekly pull. Newest pull is darkest.
Orders
Revenue
By series
Latest pull · change vs the prior pull
Cumulative revenue attributed
How much revenue have the automations driven in total? Running total across every pull in the sheet.
Revenue by series, per pull
Revenue per order
Total revenue ÷ total orders, per pull
Campaigns sent this month
One-off sends · orders and revenue in the 7 days after open
Proof they're working
We hold back a small group we don't email (the "holdout") so we can compare
Menu item performance
Item-level metrics from Olo Menu Intelligence. Updated monthly; each card shows its reporting month.
OLO Data · via Olo (Engage + Menu Intelligence) · loading…